Eric Palm - Portfolio - AT&T IoT Marketplace

AT&T IOT MARKETPLACE

Enter your text here

The IoT division of AT&T saw room to reach more enterprise customers with off-the-shelf and custom-custom built solutions that could be deployed and implemented with a simplified experience. The first-to-market one-stop shop e-commerce site allows customers to purchase IoT products, integrated solutions and AT&T Professional and Consulting services. The website gives developers tools and capabilities to design, develop and scale IT solutions while bringing in an additional $50 million in revenue.

goals

INCREASE B2B SALES

PROJECT TIMELINE

18 months

PROGRAMS USED

Sketch, Figma, and Invision

research & discovery

While using an e-commerce site to sell IoT products and services to AT&T customers was new, this obviously was not the first e-commerce site for AT&T. Established design patterns and workflows for the consumer site had to be re-thought for the enterprise market.

Comparative analysis

There were two main personas considered for the architecture of the flow of the site.

• The "Build" persona focused on an individual technical user trying to create a custom solution. T

• The "Buy" persona is and enterprise user looking to scale a solution quickly

Personas

“

User Journey & Site Map

User Journey

A persistent tab appeared on the site to gather user feedback on problems with the site or future enhancements they would like to see in future releases.

User feedback

Feedback Tabs

To help guests make getting to and from the hotel easier, we would like to integrate Uber and link the reservation to the guest's Holiday Inn itinerary.

Tomorrow & beyond

UBer

Providing guest's information about their itinerary for the guest is obvious, but the app could be used to allow guests the ability to use the Apple Watch's RFID capabilities to unlock their hotel room.